ABOUT US
Emelica was born out of my personal journey and deep desire to make people feel beautiful. As an Indonesian-born woman who has embraced Italy as my home, I've always been captivated by the transformative power of beauty. I witnessed my mother's makeup rituals and experienced the frustration of damaging my natural lashes in pursuit of longer, more voluminous ones. This inspired me to create Emelica, a brand that simplifies beauty routines and enhances natural features with high-quality, practical products. My ultimate goal is for you to feel beautiful, confident, and empowered.
I'm Elisa, the founder of Emelica. With a focus on self-care and female empowerment, Emelica is a brand built on authenticity and quality. We offer vegan and cruelty-free options, reflecting our commitment to ethical practices. Join our community, embrace your unique beauty, and experience the radiance of your lashes and brows with Emelica. Let's embark on this empowering journey together.
xoxo,
Elisa Kristina
LIGHTWEIGHT AND NATURAL
Made of high quality synthetic fibres to mimic your natural lashes, our lashes are lighter and more natural-looking. They are also more comfortable to wear.
WATERPROOF & SMUDGE-FREE
To maximize the performance of our magnetic lashes, our magnetic eyeliners are waterproof. With a fine tip and smooth formula, it glides effortlessly. Smudge-free and hold your lashes all day long.
LONG-LASTING
With the finest materials, we created Emelica not only for comfort but also longevity. Emelica lashes can be worn more than 30 times with a proper care.
EASY APPLICATION
Our innovative lash method makes it easier to apply false lashes, even for beginners. It’s easy and quick to apply, perfect for active women who want to look presentable in no time.
CRUELTY-FREE
Our products are free from animal derivatives and never tested on animals. It is clinically tested and complied with EU Cosmetic Regulation. Our lashes are made of synthetic fibres and we never use mink fur.
MADE FOR YOU
Emelica lashes are specially made for you, and that’s why we can help you to find the perfect lashes for your eye shape.